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Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers

by Gerald Zaltman,Lindsay H. Zaltman

ISBN 13: 9781422121153

Format: Hardcover (230 pages)
Publisher: Harvard Business Review Press
Published: 01 May 2008

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Hearing the Voice of the Market: Competitive Advantage Through Creative Use of Market Information

by Gerald Zaltman, Vincent P. Barabba

ISBN 13: 9780875842417

Format: Hardcover (294 pages)
Publisher: Harvard Business School Press
Published: 01 Dec 1990

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