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Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers by Gerald Zaltman,Lindsay H. Zaltman

Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers

by Gerald Zaltman,Lindsay H. Zaltman


ISBN 13: 9781422121153

Format: Hardcover (230 pages)
Publisher: Harvard Business Review Press
Published: 01 May 2008

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Used : $18.94